THE award-winning British confectionery brand Fudge Kitchen has officially opened the doors to its newest artisan fudge shop in the heart of Chester.
The famous name says it is bringing its famous handcrafted fudge, live demonstrations, and immersive customer experience to one of the UK's most historic cities in Watergate Street.
The Chester store is the company's first new shop opening in almost 10 years, marking an exciting new chapter for the employee-owned business as it continues to invest in destination retail experiences.
Ian McCluskey, retail director at Fudge Kitchen, said: "We've been overwhelmed by the warm welcome we've received from the people of Chester and the business community since opening our doors.
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"Our shops are much more than places to buy fudge - they're places where people can experience traditional craftsmanship, meet our passionate makers and enjoy something genuinely memorable.
“Chester is a fantastic city with a thriving independent retail scene, and we're delighted to now be part of its community."
Visitors to the new shop can watch expert fudge makers create batches of silky-smooth fudge by hand throughout the day using traditional techniques refined over more than 40 years.
Made with fresh whipping cream and natural ingredients, every batch is crafted on marble tables in full view of customers, creating the sensory experience that has made Fudge Kitchen a favourite with generations of visitors.
A spokesman added: “The Chester opening also represents an important milestone in the company's sustainability journey.
“The shop is the first Fudge Kitchen location to operate entirely on renewable electricity, using fully electric cooking equipment powered by renewable energy as part of the company's commitment to reducing its environmental impact.”
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