A NEW tricycle showroom is opening to meet growing demand for accessible and inclusive transport.
Jorvik Tricycles, a leading tricycle manufacturer, will open a showroom in Chester on Thursday, June 25.
The new 4,706 sq ft showroom includes a purpose-built 300 sq m indoor test track designed to simulate real road conditions, complete with a roundabout, three exits, and dual lanes for a realistic and safe experience.
James Walker, founder and managing director of Jorvik Tricycles, said: "Opening a third showroom is a huge achievement for us and marks another important milestone in Jorvik’s growth journey.
"Investing in bricks-and-mortar locations and bringing Jorvik closer to customers across the UK remains a key part of our strategy, particularly as many of our customers value the opportunity to see, test ride, and compare tricycles in person before making a purchase."
The opening follows the company’s recent expansion into Southampton.
Jorvik Tricycles was founded in 2014 by Mr Walker, who began building tricycles by hand in his living room.
The company has since grown into a multi-million-pound retailer, helping more than 35,000 customers enjoy the freedom of cycling.
The new Chester showroom is located at the Central Trading Estate and will be open Monday to Friday from 9am to 5pm and Saturdays from 8.30am to 2pm.
Customers will have the opportunity to test all 12 models in Jorvik’s range, including the latest launches: RIDA, RIDA X, and VANDRA +.
Mr Walker said the location reflects strong regional demand.
He said: "Over the last few years, we've seen continued demand across the North West and Wales through our home demonstration service, so we're thrilled to bring a dedicated showroom to Chester and provide even more people with access to expert advice, one-to-one consultations and hands-on product demonstrations."
Visitors can book bespoke appointments online or by email, though walk-ins are also welcome.
Free parking is available on site.
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