A Chester entrepreneur who helped grow the business she worked for has now taken control of the company herself.
Charlotte Girow, 34, is the new owner of Chester-based email marketing company, Mmunic Ltd, after being an employee at the company for four years.
Charlotte was offered to purchase Mmunic from the previous owner and she grabbed the opportunity with both hands.
Now she’s on track to create both business and environmental sustainability and build the company up as a cornerstone of the business community, all while delivering a world-class email marketing service to Mmunic’s customers. Being an all-inclusive workplace where everyone enjoys coming to work is also key to the success of Mmunic.
Charlotte, who resides in Chester and is originally from Deganwy, North Wales, was offered the opportunity to buy the business outright, having already led the business to a 55 per cent increase in turnover and a sustainable increase in profit in the four years she had worked there. It was obvious she had the passion and commitment to take the business even further, and it felt like a natural decision for her.
“The timing of the offer to purchase the business was a surprise,” says Charlotte, “but in truth, it was something that was already on my mind.”
“I had arranged a meeting with the then owner simply to talk about taking on new staff, when he suggested that I consider purchasing the business. As I’d already been having conversations in my head about what I’d do if I owned Mmunic, the answer slipped straight off my tongue: ‘consider it sold!’”
Having already run her own businesses since the age of 20, Charlotte knew exactly what she was taking on, the changes she wanted to implement straight away and the long-term vision she looked towards realising.
She added: “My primary goal, and that of all the team at Mmunic, is to continue developing a sustainable, environmentally friendly and community focused business. What we actually trade in [email marketing] isn’t particularly related to any of those things, but making sure we do it ethically and conscientiously is the foundation of our plan for success.”
Charlotte is already putting her money where her mouth is, as within weeks of taking over the company, she finalised the largest contract the company has seen to date, as well as helping raise over £120 for Tŷ Gobaith and Hope House Children’s hospice, appointing a member of staff to lead the Corporate Social Responsibility function and is organising a bonanza giveaway to celebrate the business’s new ownership and direction.
Charlotte said: “The thought process behind the bonanza giveaway is to help others to something they’ve always wanted to do but for whatever reason never got around to it.
“This could be to learn a new skill, take up a new hobby, or do something good for the environment.”
Prizes for the giveaway include the opportunity to plant a tree; learn a new skill through Domestika, an international online learning platform with 1,000s of courses specifically for creatives; charity donations in your name as well as a month’s supply of Bumboo, an environmentally sustainable plastic free toilet paper and just for the joy of it, an afternoon tea delivered straight to your door.
For more details on the Bonanza Giveaway, which runs until September 2, visit https://pages.Mmunic.co.uk/form/giveaway-bonanza.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here