A OUTDOOR adventure attraction in Cheshire has secured a prestigious industry award.

BeWILDerwood Cheshire has added a gong from the Marketing and Cheshire Tourism Awards to their growing collection which includes Best New Event and Large Visitor Attraction of the Year 22/23.

The ‘Marketing Project of the Year’ award was presented to the attraction this week, a category which included the likes of Chester Zoo and Tatton Park.

The woodland attraction was applauded for their innovative and reactive approach to last summer’s ongoing wet weather.

Despite one of the wettest summers on record, the park stayed positive and used their popular characters and outdoor setting to their advantage with their Make A Sploosh at BeWILDerwood campaign.

Head of Marketing and Media Lydia Sharkey said:

“We found that the children coming to play really didn’t mind if the sun was out or if it was raining, and that a giant puddle can be a great deal of fun with a little imagination! So, we tied this in with our beloved character Mildred (from the BeWILDerwood books) the friendly Crocklebog, and that’s where Make a Sploosh at BeWILDerwood began.”

“Despite the wet weather the whole team pulled together to ensure our visitors had the best time in the woods. With wet weather challenges and a Make a Sploosh competition. It was great to see visitors in full rain suits and wellies, jumping in puddles and just enjoying the great outdoors. We’re so thrilled to have won another award. We’re a small team, so this really means so much to us!”

The attraction is open across weekends in March and then every day from the March 28, with a whole host of Easter themed activities.

For more information, visit the BeWILDerwood website.