CHESTER Racecourse’s premium ticketing and hospitality packages will be exclusively provided by Seat Unique as part of a new multi-year agreement.

The partnership will see the online hospitality access at the world’s oldest racecourse increase by 300 percent, with a greater number of racegoers will be able to enjoy the venues best vantage points.

Seat Unique says it streamlined the process for guests seeking hospitality at Chester Racecourse. A new ‘user-friendly and secure’ platform will give racegoers access to eight exclusive packages and premium facilities like PARADE, 1539 Restaurant & Bar, The White Horse, Private Boxes and the Final Furlong.

The racecourses new partner has already built a reputation within racing having established collaborations with York Racecourse and providing official access to hospitality and premium tickets for Royal Ascot and Newbury Racecourse.

Robin Sherry, Founder and CEO at Seat Unique, said:

We are honoured to collaborate with Chester Racecourse, one of the world's most historic and iconic racing venues, to deliver unforgettable premium and hospitality experiences for racegoers. At Seat Unique, we've witnessed the rise of the experience economy, where guests prioritise premium events over material possessions. This shift reflects increased demands for top seats and enhanced amenities.

“That’s why we’re so excited about our partnership with Chester Racecourse, as it enables us to unlock fresh experiences for racegoers, attract new guests, and introduce innovative ways to enjoy racedays.”

Anna Jowle, New Partnerships Manager at Seat Unique, said:

Our goal is to provide unparalleled access to premium experiences, attracting a wave of new audiences to Chester Racecourse. As the demand for luxury experiences continues to grow, we are committed to offering nothing less than the best. This shared passion drives us and Chester Racecourse to create unforgettable moments for guests looking to immerse themselves in the unrivalled entertainment and hospitality offerings.”

Steve Davies, Chief Operating Officer at Chester Racecourse, said:

As the leading premium ticketing and experiences provider, Seat Unique excel in boldly innovating to push the boundaries of quality and service and are passionate about delivering the very best in guest experience. They align with our values at Chester Racecourse, and we are excited to collaborate with them by showcasing our premium ticketing and hospitality experiences on their platform.

“From premium seats to luxury dining, guests will be able to seamlessly book unforgettable and immersive race day experiences to be enjoyed time and time again.”

Premium tickets and hospitality packages for Chester Racecourse fixtures are now available to purchase through Seat Unique.