SHOPPERS will be able to take advantage of free parking over the Christmas period as part of a new #MoreTheMerrier campaign by Chester BID.

The city's vibrant mix of national and indepedent retail stores, bars and restaurants will be easily accessible thanks to 4,000 parking spaces funded by the Business Improvement District and available every weekend in the run-up to Christmas at Chester Racecourse.

This year will also see the return of their popular Santa’s Enchanted Grotto and shoppers will be able to support the high street by using the Chester Gift Card.

Carl Critchlow, CEO of Chester BID, said the city is the perfect place to gather loved ones and enjoy the festivities.

"Chester is such a beautiful place to shop, dine, drink and dwell - even more so at Christmas time," said Carl.

Chester and District Standard: Chester BID is also reminding people of the Chester Gift Card, as a great present for friends and family.Chester BID is also reminding people of the Chester Gift Card, as a great present for friends and family. (Image: Chester BID)

"With our brilliant offering of independents, high street names and some of the best hospitality spots in the North West, the city is a great place to gather together and get into the Christmas Spirit - The More The Merrier!"

This festive parking perk begins on November 25, 2023, starting at 10am, offering the perfect incentive for family and friends to visit Chester for a day of shopping and celebration.

The popular Christmas grotto will have a whimsical 'Alice in Winterland' theme, opening its doors from November 24 until Christmas Eve, the magical attraction will be found in the Grosvenor Shopping Centre.

Carl said: "This highly anticipated attraction is a treasure for all ages and is already 70% sold! Booking in advance is recommended to ensure you don't miss out as the grotto is expected to sell out."

Additionally, Chester BID is reminding shoppers about their Chester Gift Card - as the perfect solution for your Christmas gifting needs. With over 125 participating businesses, the Chester Gift Card provides a wide range of options, making it an ideal choice for sharing the great offering in Chester with your loved ones.

Carl added: "Chester BID is fully committed to ensuring that the city radiates with the spirit of the season and supports the 450 businesses within the BID area. We have curated an array of delightful experiences and opportunities for you to explore and celebrate the city's unique charm this Christmas and by funding free parking, we can help make a day out in Chester more affordable for those travelling to the city by car. We look forward to welcoming you!"

For comprehensive information about the Christmas festivities in Chester, including details on free parking, Santa's Enchanted Grotto, and the Chester Gift Card, visit:

Visitors and shoppers can find out more and share in the fun with #MoreTheMerrier on socials.