A BRAND new hotel chain is set to open a venue just off the M56 near Chester later this month.

The hotel will be the first ever Super 8 by Wynham to open in the UK and will include a total of 41 rooms.

For nearly 50 years the chain has been recognised as a trusted companion to roadside travellers, with nearly 2,700 hotels around the world—including America, China, Dominican Republic and Indonesia.

The opening of Super 8 by Wyndham Chester East was announced by the hotel firm today (Tuesday, July 11).

The refurbishment of the Roadchef venue is part of a larger multi-million investment by Roadchef, as it looks to upgrade its roadside hotels across the UK to better meet the needs of guests now and in the future.  

Dimitris Manikis, president Europe, Middle East, Eurasia and Africa at Wyndham Hotels & Resorts said: “Today’s travellers want a quality experience but at an affordable price, which is exactly what Super 8 by Wyndham offers. 

"It’s a brand that’s all about embracing the journey, helping guests rest up, refuel and tackle the open road ahead.

"For that reason, Roadchef—a company known for leveraging innovation placing convenience and comfort at the heart of their business—is the perfect partner to help us bring Super 8 by Wyndham to the UK.” 

Dan Sutton, head of hotels at Roadchef, said: “Our long-term vision is to transform the way people experience road travel and roadside hotels.

"Business and leisure travellers alike seek convenience, comfort, and affordability, and we believe hoteliers need to cater to these modern-day guests and their evolving expectations. 

"Launching Super 8 by Wyndham in the UK is a step towards elevating and revolutionising the roadside hotel experience and we are proud to be a part of this."

Super 8 by Wyndham Chester East is expected to open this month following a major refurbishment project, which kicked off earlier this year. 

Influenced by the look and feel of new Super 8 hotels throughout North America and Europe with sleek furnishings and signature artwork, Roadchef conducted research on UK travellers’ preferences, which influenced the hotel’s design. 

Among the findings, respondents highlighted a strong desire for enhanced convenience, greater choice and flexibility of experience as well as a growing need for well-considered electric vehicle charging options.

Super 8 by Wyndham Chester East will offer a variety of room types designed with comfort and noise-reduction in-mind,