Chester beauty store's new range for people with hair loss conditions

The Brow HQ Dani G Collection is a capsule collection and named after beauty influencer Danilelle Gilbert, from Newcastle.

Danielle, 24, has suffered with alopecia since the age of one. She has always used her platform to raise awareness of her condition with the hopes of changing society’s perceptions of beauty standards.

Over the years, she has grown a huge following on both her Instagram and TikTok by creating beauty looks catering to those with alopecia or other hair loss conditions on her social media.

Founder of Brow HQ Leisa Roberts with Danielle Gilbert. Pictures: Steve Downey Photography/Digital Exposure.

Leisa Roberts, founder of Brow HQ in Bridge Street Row, Chester, was overwhelmed hearing Dani’s life story and, after experiencing her own issues with hair thinning and insecurity, was compelled to help.

Leisa said: “Having really fine hair myself growing up I know just how it feels to be lacking in confidence as a result of this.

"I started working with the Alopecia Society a couple of years before I met Dani and it really upset me to see the lack of support there is for those suffering from hair loss conditions - especially from the beauty industry.

"After a lot of research and both of us realising there was nothing similar out there, we decided to go it alone and create our own product.

"There was nothing in supermarkets or on major retailers without trawling the internet. And even when you did find them, the product was low quality, didn't look anything special and didn't last longer than a few hours at best.”

The transfers contain 10 designs and can be used by individuals who are currently living with alopecia or hair loss as well as those undergoing cancer treatment which, as a result of treatment, can lead to hair loss.

Danielle added: “With this collaboration, we really wanted to just help people gain and grow confidence while transforming their image.

"Having had alopecia all my life, I understand the impact something like this can have not only on confidence, but self acceptance.

"Hair loss sufferers lack products that are modern and affordable; with Brow HQ I’ve been able to create an affordable product that is both modern and stylish and provides a little helping hand for those who are struggling on their journey. I know for myself, it would have made my life a little easier.”

Both Leisa and Dani are passionate about bringing the product to market, with the final designs taking over 18 months to perfect.

Their aim is to have the product accessible to all and being stocked in all major beauty retailers in the UK.

Leisa added: “We are changing the nation's perception of beauty standards and can't wait to see where the Brow HQ Dani G Collection goes next!”