PRIMARK'S new Click + Collect trial goes live today, Monday, and includes the Chester store.

Launching in 25 stores across the North West of England, Yorkshire and North Wales, the new service allows customers to shop online from an extensive range, before collecting in their nominated store on their chosen day. 

The trial brings together an extensive range of Primark kids’ products, with customers able to shop up to 2,000 items across baby, kids and decorative nursery products and toys, with hundreds of new items and ranges exclusive to Click + Collect.

This includes essentials such as multipacks of bestselling products, as well as new items from Primark’s licence partners including Disney and larger nursery decor and toys. 

The 25 stores offering the service range from large city centre and out-of-town stores to smaller high street locations, including Chester. 

The trial is also looking to minimise excess packaging on the product, using paper wrap bands wherever possible.

All orders will be delivered to store in brown paper packaging or cardboard boxes sealed with paper tape (and paper void fillers if required) featuring the new Click + Collect branding and can be easily recycled at home after use. 

 

Kari Rodgers, Primark UK retail director, said: “It’s a very proud moment to see Click + Collect go live in 25 of our stores, including Chester.  

“Our new Click + Collect service complements our stores, bringing customers more choice with even more convenience, while continuing to offer them the great style and incredible value they already love and expect from Primark."