SYKES Holiday Cottages have now acquired a leading UK caravan holiday company as the business continues to expand.

Just weeks after the holiday cottage company took a controlling stake in Forest Holidays, the UK's leading owner of environmentally sensitive holiday cabins, the firm has now united caravan company UKcaravans4hire under its new umbrella.

The move will mean that Sykes enters the static caravan holiday market for the first time, diversifying its range of rental properties as the company looks to become the top UK-focused alternative accommodation platform.

Graham Donoghue, CEO of Sykes, said: "As the UK’s leading provider of static caravan rentals, UKcaravans4hire is the perfect business to have by our side as we enter into this new market, offering UK holidaymakers an unmatched choice of affordable and high-quality accommodation.

"It’s a transformative time for Sykes as we accelerate our ambitions to become the leading name for UK tourism. We see huge potential in UKcaravans4hire to serve what is currently an underserved market, applying our expertise and market-leading technology to grow the business and catapult it to even greater success."

UKcaravans4hire was established more than 10 years ago and connects holiday makers to more than 6,000 holiday homes located across the UK.

Following the acquisition, the Huddersfield-based business will continue to be run independently by its existing leadership teams but will sit under a newly formed parent company.

The combined group of businesses under Sykes’ leadership, whose own platform provides access to more than 22,500 holiday homes, are estimated to take more than 2.65 million customers on holiday in 2022. The group employs over 1,700 people and is on track to deliver over £170m of revenue in 2022.

Gareth Irving, CEO and founder of UKcaravans4hire, said: "This deal represents a new chapter for our business and I know with Sykes’ expertise and support we’ll be able to build on the huge success we’ve already had over the past two decades.

"Looking ahead, we’re ideally placed to reap the rewards of growing demand for affordable staycations, working with Sykes to grow our business and promote our holiday homes to a wider audience."