A POPULAR Chester jewellery store has unveiled a fresh new look following an investment of over £750,000.
Family-owned jeweller, Beaverbrooks’ Eastgate Street store has reopened with a new look and feel, offering customers enhanced personal shopping and consultation areas and access to luxury Swiss watch brands, diamonds and jewellery.
The new store will become Chester’s only stockist of Swiss watch brands - OMEGA, Breitling, TUDOR and Parmigiani Fleurier, alongside its own collections of crafted diamond and bridal jewellery.
Beaverbrooks had been undergoing a significant revamp.
The store has introduced new displays and enhanced consultation zones, with exclusive ‘shop in shop’ areas featuring a selection of watches from renowned brands including TAG Heuer.
The store, which is celebrating its 35th year on the high street in 2022, has incorporated a premium look and feel to the refurbishment, with new curved full height windows, heritage floor tiling and traditional shop frontage ensuring both interior and exterior is in keeping with the surrounding area.
The refit forms part of a wider investment and redevelopment programme in Chester, alongside the jeweller’s long-term commitment to continue investing in high street retail hubs across the UK.
The reopened Beaverbrooks store in Chester.
Store manager at Beaverbrooks Chester, Sam Taylor, who has worked in the store since it opened 35 years ago, said: “Our Eastgate Street store has been a popular choice for customers in Chester for 35 years, so we are thrilled to finally be able to unveil our new and improved offering in the city.
“Preserving the heritage of Chester’s retail centre with an exterior sympathetic to the city’s historic style, we have introduced carefully curated window displays and dedicated consultation areas to offer customers the very best retail experience in store.
“With our extensive selection of luxury watch brands, including exclusive stockist availability of brands such as OMEGA, TUDOR and Breitling alongside our own prestige diamond and jewellery offering, we are confident that the new store will become the leading destination for luxury watches and jewellery in the city.”
The refurbishment of the Chester store is part of the national jeweller’s commitment to investing in retail centres across the country.
Beaverbrooks managing director, Anna Blackburn, said: “Chester has always been a popular retail destination but it’s more important than ever for the high street to receive the level of investment needed for it to truly thrive.
“Our Chester store has been a key fixture on Eastgate Street for 35 years, and while the store is much-loved by shoppers in the area, we are continually working to improve our customer experience and offer even better retail spaces for shoppers.
“While the last couple of years have undoubtedly changed the way people shop with us, we’ve seen increased demand for physical retail experiences, particularly when making a special or considered purchase such as a luxury watch or a piece of diamond jewellery.
“Our Chester refit was designed with that in mind, creating an immersive retail space for customers to browse the world’s leading watch brands while receiving the highest level of personal customer service and industry-leading expertise from our talented team.
“We look forward to welcoming customers to our new-look store and continuing to provide our expertise and passion for luxury watches, diamonds and jewellery in the region.”
For more information, visit www.beaverbrooks.co.uk
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