A DIVERSE cast and alopecia models contributed to a sense of inclusivity at this year's Cheshire Fashion Week.

There were hundreds of visitors to Chester last weekend for the annual Cheshire Fashion Week at Chester Cathedral and Inchcape Jaguar Chester.

Fashion audiences from all over the UK and celebrity guests travelled to Chester for the annual Cheshire Fashion Week, in support of the strong message of inclusivity and diversity in fashion.

On the opening night of Cheshire Fashion Week, celebrity guest Joanna Jarjue was in the front row.

There were flamboyantly decorated photo light up letters and Jaguar F-TYPE cars parked at the entrance and on the catwalk, where models with alopecia, diverse body types and a range of ages took turns posing for photos and videos.

National fashion retailers, independent boutiques and designers such as luxury brands Osprey London, Chester local bridal boutique, My Funny Valentine Bridal, Sale-based Flair Boutique, Romantic Nostalgia from Edinburgh, Morgans Wigs from North Wales and Chester, Studio 2 from Liverpool, Be Positive Tailored brand from Ellesmere Port, Twin By Tare from Nigeria/Liverpool, Alexandra Weatherby from Cheshire/London and Rose Rivira from Leeds/Manchester were among the designers displaying their clothes on models with alopecia, diverse body types and a range of ages.

The highlight of the show was at Chester Cathedral on the closing night when alopecia model Jessica Newman and mature model Juliana Formicola strutted the runway in flattering white bridal gowns by My Funny Valentine Bridal, which would normally be worn by conventional middle age, long hair, size 8 model stereotypes against a backdrop of a pictorial architectural purple cathedral.

Claire Namukolo, director and events producer of Cheshire Fashion Week, said: "Cheshire Fashion Week certainly has left a mark on the audience's minds with the implementation of inclusivity and diversity being displayed on the Cheshire Fashion Week runway.

"We're giving audiences a glimpse of what people in Chester are about, and we intend to continue this culture into next year's event. This is a testament to Chester's welcoming and accepting nature".

Cheshire Fashion Week demonstrated an inclusive spirit by breaking the barriers of age, size, skin colour, gender, and race. It featured a diverse cast of over-age models, plus-size models, and models with alopecia to demonstrate inclusivity and respect for diversity, leaving an impression in the minds of the audience.

Cheshire Fashion Week returns to Chester next year. For dates and details on participation, visit the Cheshire Fashion Week website at https://cheshirefashionweek.com/