THIS year's Cheshire Fashion Week will bring fashion brands, models and beauty professionals from all over the UK to Chester.

At the annual event, fashion brands, independent boutiques, and designers from across the industry will showcase their fall/winter collections at the Chester Cathedral and Jaguar car showrooms from November 5 to November 6.

Retailers take advantage of Cheshire Fashion Week to show consumers how to achieve runway looks at home by promoting a wide range of hair and beauty products.

There is an emphasis on inclusiveness and body positivity during this year's fashion week. Fashion shows will feature models with alopecia, as well as models of all body types and over 50’s models.

Cheshire Fashion Week is hoping that models with alopecia, an autoimmune disorder that causes hair loss, will be able to walk the runway to raise awareness and feel accepted among fashion week participants, hoping these two initiatives inspire London, Milan, and Paris Fashion Weeks to follow suit.

The annual fashion week event, which will be held at Inchcape Jaguar Chester - car sponsors of the event - and Chester Cathedral - will provide a vital boost to the local fashion industry after the COVID-19 epidemic affected businesses, designers, and retailers across the city.

There are a number of luxury and independent brands participating in the show and coming to Chester, including luxury designers such as Graeme Ellisdon's Osprey London. A leather, lifestyle, and retail company with outlets all over the UK, including Cheshire Oaks Designer Outlet.

Cheshire Fashion Week director Claire Namukolo said: "In order for the fashion industry to succeed in the future, we need to show real people, with real life circumstances, rather than the traditional Victoria Secret models.

"It has long been the case that the fashion industry has the power to define beauty, but has not taken proactive measures to be consistently inclusive, so in my role as director of the North’s biggest fashion week."

Tickets for Cheshire Fashion Week 2021 are now on sale on the Cheshire Fashion Week website, daily updates on the event can be found on instagram @cheshirefashionweek.