A CLOTHING brand focussed on promoting a positive mindset has launched a pop-up store at Cheshire Oaks Designer Outlet.

Be+Positive – also known as Bepo – is a low-carbon footprint fashion business started by local artists wanting to publicly address mental health and self-confidence issues.

The pop-up shop will be selling a range of unisex, sustainable and seasonless fashion collections from August 27-30 and September 3-5.

Visitors will also have the opportunity to enjoy Bepo's unique commissioned art installations which are being positioned around the Ellesmere Port outlet village.

The initiative is part of Cheshire Oaks Designer Outlet’s commitment to support local businesses by providing specialist assistance on key components such as business plans, social media strategies and retail expertise.

The main art installation consists of the centre's iconic ‘Cheshire Oaks’ location, with each letter being made out of individual motivational quotes and anonymous letters.

Its aim is to provide inspiration for readers to become more positive and feel more empowered in their everyday lives.

Chester and District Standard:

Ben Taylor, founder of Bepo and NHS maintenance support worker, said: "We are very excited to collaborate with McArthurGlen Designer Outlet Cheshire Oaks and bring our message to their loyal customers.

"It shows that hard work and patience does prevail. Lots of meetings, lots of concepts but we are finally here. Bepo is about empowering each and every individual to be the best they can possibly be, which is why we are particularly thankful to be using the centre’s platform to share more about our lifestyle, mindset and way of life.

"Bepo is more than just a clothing brand or slapping a smiley face on a product, we are about real, actionable change, aspiring all humans to be the very best they can be in this crazy world and we are ready to share this goal with McArthurGlen shoppers."

General Manager at McArthurGlen Cheshire Oaks, Kenny Murray, added: "Here at McArthurGlen Cheshire Oaks, we pride ourselves in the relationships we have built with local businesses, which is why we were so excited to partner with Bepo.

"By hosting this pop-up store in our centre, as well as providing business support, we are hoping this will result in considerable growth for such a wonderful initiative, which we should all pay more attention to.

"I would encourage every one of our visitors to give the Bepo pop-up store a visit, as I am sure we are all in need of some positivity these days!"