A CHESTER-BASED beauty brand is celebrating five years of success.
It was back in 2016 when Doll Beauty burst on to the scene and has gone from strength to strength ever since.
Owned by Samantha Allen and Danielle Gregory, it is now one of the biggest beauty brands in the UK and now boasts one of the most sought-after salons in Cheshire; visited by a range of influencers and celebs on a weekly basis.
The Doll Beauty HQ salon in Boughton, Chester.
Recently, the salon, based in Boughton, Chester, has welcomed celebrities such as Kerry Katona, Chloe Ferry and Bethan Kershaw.
Starting with a staple collection of Lashes, the brand started small but had big dreams. Since then, the product offering has grown and is now stocked at some of the biggest online retailers and stores in the UK including Boots, Pretty Little Thing and Beauty Bay.
Samantha and Danielle met over 10 years ago working across various beauty counters in the North West and instantly had a bond. They always shared a vision of creating an affordable yet high quality lash brand after looking at so many competitors and realising there was a gap in the market.
Little did they know their popularity would grow so fast and the brand would soon become a household name.
The success has kept coming, as Doll Beauty has just announced as the attracta beauty awards winner for 'Best Mascara'.
The Doll Beauty HQ salon in Boughton, Chester.
Danielle said: “We honestly can't believe it's been five whole years since we started the business. It's been such an incredible journey and we’ve met so many amazing people on the way.
"We cannot thank everyone who has supported us from the beginning; from our incredible staff members who work so hard, anyone who has bought any of our products and to our online retailers who have supported us throughout.”
Looking ahead, the future of Doll is bright – with more products in the pipeline, international expansion and more salons too.
For more information about Doll Beauty, visit https://dollbeauty.com or visit the brand's Instagram page which has more than 630,000 followers @__dollbeauty_
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