A CHESTER singer has been championing local talent in the music video for her new single.

Former Queen's School pupil Amber Prothero, has collaborated with the local community to celebrate talent and artistry in the North West, which she says were fundamental to her development as a creative.

When creating the music video for her new single, 'Confident', Amber enlisted the help of dancers from The Hammond School in Chester.

Amber Protheros video for new single Confident was filmed in Liverpool and uses North West talent including dancers from The Hammond School, Chester.

Amber Prothero's video for new single Confident was filmed in Liverpool and uses North West talent including dancers from The Hammond School, Chester.

In addition, the director, choreographer and photographer for the video were all Chester, Manchester and Liverpool-based.

Amber said of her team: "Each person who made this video happen has played a significant role in nurturing who I am as an artist. From the choreographer to the director, they’ve all had a part to play in not only supporting me, but also the community around us.”

Amber Protheros video for new single Confident was filmed in Liverpool and uses North West talent including dancers from The Hammond School, Chester.

Amber Prothero's video for new single Confident was filmed in Liverpool and uses North West talent including dancers from The Hammond School, Chester.

Amber will be looking to follow up on the success of her previous single 'Won't Let This Love Go', which has amassed more than 60,000 views on her YouTube channel since it was released in August last year.

The singer-songwriter, who now lives near Delamere Forest, said it was important to pay homage to the city of Liverpool, a place where she spent a lot of time growing up, and was the place where she recorded her first CD at Elevator Studios.

Amber Protheros video for new single Confident was filmed in Liverpool and uses North West talent including dancers from The Hammond School, Chester.

Amber Prothero's video for new single Confident was filmed in Liverpool and uses North West talent including dancers from The Hammond School, Chester.

Despite the continued lockdowns over the past year, it has been a productive time for Amber since the release of her single last year.

She landed her first feature in New Music Friday UK at the end of January 2021, with her release Insecurity Lies. She has also featured heavily over the past 12 months on BBC Introducing Merseyside with both independent releases as well as featurings.

Her latest song Confident is the lead single from her debut album which will be released over the coming months – a mixture of pop, funk and soul with lyrics sitting within the style of Ariana Grande and a beat that matches the energy of Tom Misch and Anderson Paak.

Amber performed at her first sold-out headline show at the Underbelly Hoxton, London on June 10, where she sang some of her older material as well as songs from her upcoming project. She is looking forward to returning to play her second London show at the O2 Islington on Friday, October 15, as well as continuing to create and collaborate with her ever-growing musical community.

The singer and her team shot the music video for Confident in four key locations; the Queen’s Insurance Buildings, the gardens at The Liverpool Parish Church, the Liverpool Docks and the Baltic Triangle.

The latter was the most significant in Amber’s eyes, as the creative hub of the city, and a true reflection of the vibrance, community spirit, and infectious energy of the Confident project.

Amber Protheros video for new single Confident was filmed in Liverpool and uses North West talent including dancers from The Hammond School, Chester.

Amber Prothero's video for new single Confident was filmed in Liverpool and uses North West talent including dancers from The Hammond School, Chester.

'Confident' was created to be a lifeline from the collective feeling of isolation and insecurity that arose in many young people during the pandemic.

Like many others, the recent situation left Amber feeling separated from many of her loved ones and friends. On top of this, it had taken away her ability to perform due to the closure of all live music venues.

Through the writing process, she was able to rebuild what was lost, allowing her to reclaim her artistic identity that had been stifled through a cycle of closures and cancellations. She is excited to share the uplifting confidence mantra with others, in the hope that it raises their spirits too.

The music video for 'Confident' will be released on Friday, July 9, and will be available to watch on Amber Prothero's YouTube channel, where Amber has posted a number of cover song performances, at https://www.youtube.com/c/AMBERPROTHERO

Amber Protheros video for new single Confident was filmed in Liverpool and uses North West talent including dancers from The Hammond School, Chester.

Amber Prothero's video for new single Confident was filmed in Liverpool and uses North West talent including dancers from The Hammond School, Chester.