SHOPPERS are being reminded to be vigilant when buying online to avoid scams.

Cumbria’s Police and Crime Commissioner Peter McCall is asking people to be cautious over the festive period of fake and unsecure websites and unexpected links of special offers and prizes.

“Online shopping is a convenient way for many to shop, but it also makes it easier for criminals to target those who are trusting and may be more vulnerable to scams," he said.

“Technology is advancing every day but so are the criminals who commit crimes from the comfort of their home – cyber criminals can be difficult to trace as they can be anywhere in the world.

“The best way to fight these criminals is to be educated on how to spot and avoid fraud and scams.

“Always check that the sites you visit online are secure and always be wary of unexpected emails."

Customers are urged to make payments by credit card to protect payments.

Call police on 101 or to Action Fraud on 0300 123 2040 if you fall victim to a scam.