A BURNS survivor from Rossett has become the face of a cosmetic firm's new beauty range launch.

Catrin Pugh, who know lives in Chester, suffered burns to 96 per cent of her body in a crash in France when she was 19.

Now 25, Ms Pugh has signed up with Avon as it becomes the first beauty brand to sign the Changing Faces pledge to feature more diverse models within its campaigns, as part of its new global initiative, Stand4her.

Avon made the pledge after its research revealed that 80 per cent of women claim to feel too much pressure from the media to be perfect, and 60 per cent feel pressured to meet a certain beauty standard. Surveying more than 14,000 women globally, Avon commissioned the research to establish the barriers holding women back from reaching their full potential in all areas of their lives

Catrin, who is an ambassador for Changing Faces, was left with only the soles of her feet unburned after a coach she was travelling on in the French Alps in 2013 crashed and burst into flames.

She has been chosen as a face of Avon's campaign to launch the new Perfect Nudes collection of lip shades, which launches on March 15.

The campaign will be the first to reflect the charity’s pledge to feature more people with visible differences in campaigns. Catrin will be joined by a host of diverse faces including male beauty influencer Gary Thompson, also known as The Plastic Boy, 60 year old influencer Lucia Whitehouse - Grandmother Pukka, and Love Island star Megan Barton Hanson.

Catrin said: “I’m so excited to be working with Avon on this project. To be a part of a beauty campaign that challenges traditional beauty stereotypes, and the stigma around ‘looking different’ is so refreshing.

"I hope that it will open the eyes of people in the beauty and fashion industries, and society in general, that we should be championing a diverse range of role models, especially for young people. I hope to inspire others to embrace their appearance, no matter what you look like.”

“For people with a visible difference, the beauty counter can be an intimidating place to go, because most brands champion traditional beauty ideals. I love makeup, but the experiences I had at beauty counters following my accident made me want to hide away. Through featuring in the campaign, I want to send out the message that it’s ok to be different, and that true beauty is about being proud to be yourself.”

Jan Zijderveld, Avon Chief Executive Officer, said: “Stand4her is what we do, every day – it’s what we’ve been doing for over 130 years. We’re reigniting Avon’s strong sense of purpose and doubling down on our efforts to support women and provide more meaningful and rewarding opportunities for our beauty entrepreneurs.”