A TARPORLEY-BASED short-term vehicle insurer is to be the headline sponsor for the British round of the FIA World Rallycross Championship.

The Dayinsure World WRX of GB takes place over the May 25-26 Bank Holiday weekend at Silverstone as the main attraction of the spectacular Speedmachine Festival.

Dayinsure’s new venture comes at the end of a highly productive three-year programme as title sponsor of Dayinsure Wales Rally GB – a tremendously effective partnership that has generated significantly increased awareness for the availability of short-term vehicle insurance and has helped Dayinsure’s business more than double.

Dennis Ryan, the company’s founder and chairman, said: “We have thoroughly enjoyed our involvement with Wales Rally GB and during that time our business has gone from strength-to-strength – now we are building on that success by introducing the benefits of Dayinsure to a new, younger and more dynamic generation of customers.

“For fast and furious action, you really can’t beat World RX – it combines all the thrills of racing and rallying in a short, sharp format delivering electrifying, edge-of-the-seat entertainment for hugely passionate fans.

"Add in all the amazing attractions of SpeedMachine Festival plus the kudos of Silverstone, and it’s easy to see why all of us at Dayinsure are so enthused by this far-reaching new partnership with IMG and World RX.”

Dayinsure will not only be providing a selection of fun-fuelled activities for those at Silverstone but will also be assisting in boosting event promotion with initiatives such as the epic #Skydriver viral video.

Targeting new audiences with live music, street food, eSports, family entertainment plus a major World Championship showpiece proved to be an overnight hit with more than 27,000 flocking to Silverstone for the inaugural blockbuster earlier this year.

World RX managing director for IMG, Paul Bellamy, said: “We are delighted to be partnering with Dayinsure as together we bring World RX of GB back to Speedmachine Festival for another weekend of action-packed and high-octane entertainment in 2019.

"With Dayinsure’s support, we have even bigger and more exciting plans for the eagerly anticipated follow-up at Silverstone.”