DIRECT marketing company, DDL Group, based in Ellesmere Port and Dunoon in Scotland, is celebrating its 30th anniversary.

To mark this milestone, DDL Group has appointed a new managing director to take the business forward into the next generation of direct marketing services and solutions, helping clients to confidently bridge the gap between the digital and the physical world, to meet the challenges of seamless integration and business growth.

Greg Girard takes up his new position, as founding managing director, David Bingle steps down.

Greg, who has been with the business 25 years, has worked his way up from the print room in Dunoon to his current position.

Along the way, he has worked with David to improve and develop services at the company.

Mr Girard said: “Programmatic direct mail and augmented reality will be key areas for us in the coming years, to ensure we can help our customers keep relevant in today’s rapidly changing market. By providing our clients with personalised mailing pieces, based on their customers’ interactions with their online services, we are helping them develop their relationships. From order history to abandoned carts, we can help our clients keep their customers focused."

He added: “Along with our existing services we are committed to continuing to invest in our infrastructure to provide a total direct marketing solution, enhanced and underpinned by our ability to do really clever things with data. Our aim is to share our experience and expertise by connecting with more companies who have the desire to build and grow intelligently and efficiently through highly targeted, progressive direct mail activity.”

Former managing director, David Bingle said: “I am confident that Greg and the senior management team will continue to develop and grow DDL Group over the coming years, maintaining the same high levels of service to the customer and commitment to embracing new technology and improving our offering.

"I will continue to work with many of our clients, to help them meet the challenges and opportunities that arise.”