EUROPE'S biggest shoe retailer, Deichmann, has opened its doors to Chester customers.

Foregate Street's newest addition has moved into a 403-metre squared unit, creating 12 permanent jobs, including supervisor positions, shop floor and cashier roles.

The official launch took place on Saturday, November 10, with a range of in-store promotions throughout the day, including free shoes for the store's first 25 customers and limited edition bags.

Leigh Shore, store manager of Deichmann Chester, said: "Following a successful opening, we're even more excited for the future of our Chester store. We are looking forward to getting to know all the local shoppers and becoming a well-loved fixture on Foregate Street."

The space underwent a £354,000 transformation, to reflect the brand identity of Deichmann's 3,700 strong global portfolio.

Deichmann frequently collaborates with fashion designers and A-list stars such as singing sensation Ellie Goulding, design duo Nova Chiu and Hollywood celebrity Halle Berry.