England's new £90 shirt 'over the top'


Staff reporter (Chester First)

THE new replica England shirt has been launched to a storm of criticism, with fans having to pay up to £90.

The Leader hit the streets of Chester to find out what residents felt about the pricing of the national team’s shirt and whether they would be getting behind the boys at the World Cup in Brazil.

Shadow sports minister Clive Efford said the price of the shirts was “disappointing” while QPR midfielder Joey Barton called it “appalling”.

The Nike shirt costs £90 for the ‘match shirt’ identical to the ones that will be worn by players with an adult ‘stadium’ England shirt priced at £60. Shirts for children between eight and 15 cost £42 with mini-kits priced at £40.

The Football Association said it avoids any involvement with kit manufacturers about pricing. Nike is selling other national team kits, such as Portugal’s, for exactly the same price.

The FA said in a statement: “The FA is a not-for-profit organisation that puts £100 million back into the game every year. It is through relationships with partners such as Nike that we are able to maintain that level of investment in football.

Gary Woodcock, 52, of Penymynydd, said: “That's ridiculous. I would not be prepared to pay £90 or £60.I do not know how they can justify that.

“I do not expect England to do well. They might get through the qualifiers but I do not expect them to get very far. There may be some world class players that are in there but I cannot see past Brazil winning.”

Dominic Walker, 21, of Hoole, said: “I think it’s a bit of a rip-off and when it came out a few years ago that it costs a fiver to make –  it’s asking a lot of people to pay £90 for a shirt.

“It’s ridiculous, especially as kids will pressure their parents into getting it for them. I would not buy the shirt. I think it will affect the support. People will want to support their team but at £90 it will put them off.”

He added: “I’m an optimist and if we can get out of that group then we can win it. If we can get past Italy and Uruguay we can win it.

Town crier David Mitchell, 37, of Hoole, said: “Well, having been not selected again, I think it’s a crying shame.

“It would have been better if they chose me. And my prediction for the World Cup final would be Neymar with two and Messi with three.”

Rhys Thomas, 20, Blacon, said: “The price is a bit outrageous. I do not buy football tops anyway but I definitely would not pay that much. It will put people off. There’s not even a sponsor on it is there?”

He added: “I think we will do better than expected but I do not think we will win. We might make the quarter-finals depending on how many Liverpool players they take.”

Carl Daltrey, 29, of Hoole, said: “That’s ridiculous but it’s probably something to do with the World Cup year. It probably won’t affect the support of the team but when the World Cup comes around it might affect people buying the shirt. I would not pay £90.

“I will be supporting the team. With Roy in charge we play quite defensively. There are lots of young players and it depends on all the Liverpool players there.”

See full story in the Chester Leader

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