Premier League Executive Experience – a vital business technique
Monday 5 November 2012 12:56
Businesses are always looking for ways to entertain their clients. Whether attempting to create a personal relationship with a new client or looking to build a lasting bond with an existing one, going that extra yard and providing them with a corporate experience to remember is a tried and tested technique.
So, what do you choose? Often it will depend on the client. What do they enjoy? Tailoring an experience specifically for them is the perfect way to really develop a relationship away from the board room.
Premier League packages, such as
Manchester United corporate hospitality, are always a top choice. Not only will clients enjoy the best in hospitality services including top quality food and drink, there’s also going to be guaranteed entertainment on the pitch.
It’s all about leaving a lasting impression. You want them to remember the day with fond memories; ones that will always be associated with your company. This is ideal for new clients. If you can prove you’re willing to go the extra mile to secure their business in the first place, they’ll be confident of your commitment to the business relationship in the long term. Leaving a fixed impression will ensure your company is never far from their thoughts when conducting business.
You may have built a good working relationship with your existing clients, but in the current economy everyone is looking after themselves. If a competitor offers the same service at a cheaper price, there’s no guarantee your client will stay. Using corporate hospitality as a relationship building tactic is a great way to encourage your clients to continue to show loyalty.
Rewarding your staff
Purchasing seasonal hospitality at Manchester United for example, isn’t just for entertaining your clients; it’s also a great way to reward staff for their hard work. If you have a package for the entire season you can pinpoint specific matches to provide an incentive for staff to hit their targets. The Christmas period is the Premier League’s busiest time of the season, so what better way to keep them pushing to the end of the year than a little added bonus?
Whether for entertaining clients, or rewarding your staff, Premier League corporate hospitality is a great technique.