REVELLERS are being warned of the dangers – both financial and health wise – of drinking too much at tomorrow’s Chester Pride festival.

Cheshire West and Chester Council has sponsored the Health, Life and Wellbeing zone on the day and is also working with event organisers to raise awareness of the Drink Less Enjoy More campaign.

The initiative aims to reduce anti-social behaviour related to drinking alcohol in the city as well as raising awareness of the hefty fines people can receive.

People can be fined for buying a friend alcohol if they are clearly drunk. Bar staff can also be fined and bars can lose their licence if they are found serving people alcohol who are obviously drunk.

Individuals and bar staff could be left having to pay up to £1,000 for these offences.

The council’s cabinet member for communities and wellbeing, Cllr Louise Gittins, said: “We want you all to have fun at Chester Pride and stay safe, making sure you have an enjoyable day and evening in the city.

“Drinking excessive alcohol can have many negative consequences, including falls and anti-social behaviour. It also places a large burden on health, police and other public services. We are working with Cheshire Police helping to make sure people drink sensibly, creating a safer city for residents and visitors.”

Sandra Tyrie, director of the Old Queens Head pub supports the Drink Less Enjoy More campaign and will be helping to promote its messages during the event.

Sandra and her team will have a bar at Pride and has supported the event over the last few years.

She said: “Chester Pride is such an enjoyable event in the city and we are proud to be a part of it.

“We are happy to support the Drink Less Enjoy More campaign as we want everyone to enjoy their day with friends and family and not have it end too early because they have been refused entry to a bar or are ill due to excessive alcohol.”

Now in its sixth year, Chester Pride celebrates diversity and the LGBT+ community.

The free event is open to everyone, with a wide range of activities taking place, from the main parade to kick off the celebrations, to music legends such as Marc Almond performing on the main stage.

It caters for all ages, with a Youth Zone, Vintage Pride, Health and Wellbeing Zone, Glitter Lounge, Chill Out Zone, plus much more.

The event starts with a Walking Parade at 12pm from Castle Square, followed by fun activities and entertainment throughout the day and into the evening.