CHESHIRE Fire and Rescue Service cadets have won a national award for their contribution to a road safety campaign.
They won the award, presented at the Houses of Parliament, for their work on road safety charity Brake’s 2young2die competition which aimed to tackle crashes involving young drivers.
The competition encouraged young people to get creative and promote life-saving road safety messages to their peers and the wider community through powerful, original campaign films and adverts. The aim was to promote awareness about how young people and drivers of all ages can protect themselves, their friends and the wider community on the roads.
The winning 2013 entry – which was researched, scripted, produced and also starred the cadets – is a series of three short films on the themes of speeding, drink driving and the use of seatbelts.
The films were developed as part of the Fire Cadet Road Safety Video Project, set up after the death of Congleton Fire Cadet Hayley Bates in a road crash in September, 2010.
The competition has been such a success it will now be run annually, with films produced by cadets used by fire crews in workshops with local schools and colleges throughout the year. The cadets’ films were shown at a special premiere at Cineworld in Runcorn in October where young people had the opportunity to use a driving simulator and to get road safety advice from fire officers. There was also a car on display in which a young driver lost his life, donated by his family and now known as the ‘Think Car’.
One of the cadets’ films, Had a Drink? Think Don’t Drive, was shown as a trailer before all showings of films rated 15 or over.
Paul Hancock, chief fire officer at Cheshire Fire and Rescue Service, said: “I am thrilled the Cadets have won this fantastic award for a project I know they are passionate about. It makes us even more determined to continue working alongside young people to raise awareness, promote responsible road use, and help stop the tragic loss of young lives we see on our roads.”
Brake is inviting young people, educators and youth workers to register now for this year’s competition, by visiting 2young2die.org.uk/competition to get a free e-action pack.