POLICE are warning road users they are targeting drink-drivers this winter.
Last week, the Association of Chief Police Officers (ACPO) launched its campaign focused on the consequences of drink-driving and people driving the morning after a night of drinking.
Cheshire Police has been out on the road, highlighting the consequences of drink driving by taking a car – called the ‘Think’ car – around the area throughout December. It most recently appeared at the University of Chester’s Liverpool Road campus.
ACPO national roads policing lead, Deputy Chief Constable Suzette Davenport, said: “Drink-driving is entirely avoidable, there is no excuse and no good reason.
“If you choose to drink and drive, you face a £5,000 fine, a 12 month driving ban and a criminal record – and that’s if your drive home was incident-free. There are obviously far greater consequences too.
“Those who think they are fit to take the risk of driving while intoxicated are amongst the most selfish in our society.
“They spare no thought for themselves. Even more, they spare no thought for the lives they are capable of destroying in the blink of an eye.”
Last winter there was a rise in the number of people breathalysed in Cheshire, with 3,273 breathalysed, compared to 3,089 in 2011.
There was a drop in the number of people providing positive tests.
Police will target drivers who believe they are in a fit state to drive but may be above the legal drink-drive limit.
Assistant Chief Constable, Ruth Purdie said: “Our message to all drivers is, if you know you have to drive, don’t drink and if the thought of going out and not drinking is too much to bear, don’t drive.
“If you are driving under the influence of drink or drugs, we will be watching out for you, we will catch you and you will be prosecuted to the fullest extent of the law.”