The BBC is urging women in Wiltshire to ditch the make-up and join celebrities such as Michelle Keegan, Lorraine Kelly and Olivia Colman to raise money for its Children In Need appeal.
The well-known names have swapped their usual make-up in favour of a Pudsey pawprint on their faces.
Also taking part in the annual BearFaced campaign to go make-up-free for the day, prior to the Children in Need Appeal Night on November 14, are Sophie Ellis-Bextor, Laura Mvula, Rochelle Humes and Ella Eyre.
Ms Ellis-Bextor said: “I’m delighted to be joining the 2014 BearFaced campaign.
“It is a campaign that brings women together from across the UK, and is something I am very proud to be part of.”
Colman said: “Please join me in showing your support for BBC Children in Need by having a BearFaced moment this year.
“Whether it is a five minute moment or a one hour moment, I want to see your beautiful bare faces across the UK, but don’t forget your Pawprint!”
Participants are encouraged to buy pawprints at Boots stores for £1 and share photos of themselves at bbc.co.uk/pudsey
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